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Brands

As the leading toy company in the world, the Mattel group of companies has grown from a family-owned operation in 1945 to a premier global leader in the industry. While core brands like Barbie™ and Hot Wheels™ played a pivotal role in that growth, Mattel has also acquired several leading toy brand organizations over the years to add to its best-selling portfolio. Click on a company icon below to learn more.

Mattel

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. For additional information on Mattel, please click here.

Fisher-Price

Headquartered in East Aurora, NY, Fisher-Price is one of the world’s leading manufacturers of baby gear and preschool toys, supporting families with young children by helping them build skills that will last a lifetime. In addition to sleepers, swings, highchairs and boosters, Fisher-Price is the creator of such popular toy lines as Little People™, Laugh & Learn and Discover ‘n Grow. Founded in 1930, today Fisher-Price conducts business in 145 countries and produces toys in more than 40 languages. For additional information on Fisher-Price, please click here.

American Girl

We’re deeply committed to our mission: to celebrate girls. Our premium-quality, age-appropriate books, dolls, clothes, toys, and accessories foster girls’ individuality, intellectual curiosity, and imagination. As a multi-channel company, American Girl reaches millions of customers through our catalogue, website, retail locations, book publications and award-winning magazine. For additional information on American Girl, please click here.

HIT Entertainment

HIT Entertainment is one of the world's leading pre-school entertainment companies with a world-class portfolio that includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners.

HIT Entertainment is one of the Mattel family of companies and has operations in the U.K., U.S., Hong Kong and Japan. For additional information on HiT Entertainment, please click here.

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Throughout this website use of “Mattel” refers to Mattel, Inc. and/or one or more of its family of companies.
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